EUROPEAN FRESH PRODUCE ASSOCIATION
NEWSCORNER
Freshfel Europe’s Consumption Monitor 2026: A stronger consumer-based approach is needed to place fruit and vegetables at the centre of a healthy diet
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the EU fresh fruit and vegetable consumption in 2024 slightly increased to 355.71 grams per day per person, which is 1.98% above the 2023 average but still well below the minimum daily goal of...
Food Dialogues: Freshfel Europe highlights the strategic role of fresh fruit and vegetables in the future EU public procurement reform
Freshfel Europe took part today in the first “Food Dialogues” initiative of the European Commission under the leadership of Commissioner Hansen. The “Food Dialogues” are a new platform of exchange among public and private stakeholders and will address challenges of...
The FreshProducePEFCR and the next steps for its implementation in the fruit and vegetable sector presented in Brussels
The Technical Secretariat (TS) of the FreshProducePEFCR, which has developed the technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, welcomed more than 50 fruit and vegetable...
The second public consultation on the development of the Product Environmental Footprint Category Rules for fresh produce (FreshProducePEFCR) is now open!
The Technical Secretariat (TS) of the FreshProducePEFCR, which is developing technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, would like to invite all sector representatives...
FreshProducePEFCR: Registration is now open for the webinar to launch the second Public Consultation – 13 January 2025
The Technical Secretariat (TS) of the FreshProducePEFCR, which is developing technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, is organizing an open webinar to mark the launch...
Freshfel Europe and its Fresh Fruit and Vegetables Interbranch members urge for a strong European promotion policy and other instruments backed by a substantial budget to stimulate fresh fruit and vegetable consumption
As the European Parliament's different Committees review the European 2025 budget under the Multiannual financial framework, Freshfel Europe and its Fruit and Vegetables Interbranch Organizations reiterate the crucial role of a well-funded promotion policy and other...
Freshfel Europe warns of the impact of promotion budget cuts on EU fruit and vegetable consumption
Freshfel Europe sent a letter to the European Commission warning that the proposed redeployment of existing EU funds away from promotional ‘multi programme’ activities could threaten the competitiveness of EU fruit and vegetables and hinder the progress on promoting...
Freshfel Europe’s Consumption Monitor shows that there is still a long way to go to reach the minimum recommendation of 400 g/day of fresh fruit and vegetables
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the coronavirus pandemic has been curbed by the economic...
Freshfel Europe Headlines 1 – 2024
Freshfel Europe Headlines - Edition 1, 2024 Freshfel Europe's Headlines publication provides an overview of the Association's most recent activities. For more information about Freshfel Europe's activities please contact the Freshfel Europe Secretariat. Freshfel...
