Freshfel Consumption Monitor
In April 2014, Freshfel Europe released the latest edition of its Freshfel Consumption Monitor, analysing trends in the production, trade and supply of fresh fruits and vegetables across the EU28, as well as consumption information in Norway, Switzerland and the USA. The Consumption Monitor was developed by the Freshfel Working Group on Promotion, Communication and Image, under the auspices of the Freshfel Supply Chain and Retail Division. This study is part of the actions undertaken by Freshfel in the framework of the EU Platform for Action on Diet, Physical Activity and Health. Freshfel a the member of the platform where it represents the fruit and vegetables sector at European level.
The latest ‘Fresh fruit and vegetable production, trade, supply & consumption monitor in the EU28’ is the eleventh edition of the report. It covers the period from 2007 to 2012. The Consumption Monitor identifies EU-wide trends relating to production, import and export and includes specific information on fresh fruit and vegetable net supply and consumption trends for the EU28 and the different Member States.
Findings from the latest Consumption Monitor show that the consumption of fresh fruit and vegetables in the EU28 stands at 386.96 g/capita/day in 2012. This is a decrease of 8.2% compared with 2011 and a decrease of 8.7% compared with the average of the years 2007-2011. It means that consumption in the EU28 remains under the recommendation of the World Health Organisation (WHO) to consume a minimum of 400 g of fresh produce per day. Out of the 28 member states of the European Union, 18 are below the level recommended by the WHO.
Per capita fruit consumption in the EU28 in 2012 stands at 167.62 g/capita/day. This is 11.8% less than in 2011 and 14.2% less than the average of the years 2007-2011. Per capita vegetable consumption in 2012 stands at 219.33 g/capita/day. This is 5.3% less than in 2011 and 4.0% less than the average of the previous five years.
"The Consumption Monitor shows that fresh fruit and vegetable consumption in the EU has further declined in 2012. The low consumption makes it urgent to do more to stimulate fresh fruit and vegetable consumption,” stated Philippe Binard, General Delegate of Freshfel.
HOW TO ORDER THE MONITOR:
Copies of the ‘Freshfel Consumption Monitor’ (157 pages) are available from the Freshfel Secretariat. Freshfel Members receive the report free of charge; non-members are asked to pay a price of €500. The document includes the following sections:
You can order the “Freshfel Consumption Monitor 2013” by downloading the document below or by filling the electronic form. (All fields are mandatory)