Freshfel - European Fresh Produce Association


Freshfel members areaMember area Freshfel RSS feed Follow Freshfel on FacebookFollow on Facebook Follow Freshfel on TwitterFollow on Twitter Follow Freshfel on YouTubeFollow on YouTube
Bookmark and Share



Home > What we do > Freshfel Consumption Monitor

Freshfel Consumption Monitor

In April 2014, Freshfel Europe released the latest edition of its Freshfel Consumption Monitor, analysing trends in the production, trade and supply of fresh fruits and vegetables across the EU28, as well as consumption information in Norway, Switzerland and the USA. The Consumption Monitor was developed by the Freshfel Working Group on Promotion, Communication and Image, under the auspices of the Freshfel Supply Chain and Retail Division. This study is part of the actions undertaken by Freshfel in the framework of the EU Platform for Action on Diet, Physical Activity and Health. Freshfel a the member of the platform where it represents the fruit and vegetables sector at European level.


The latest ‘Fresh fruit and vegetable production, trade, supply & consumption monitor in the EU28’ is the eleventh edition of the report. It covers the period from 2007 to 2012. The Consumption Monitor identifies EU-wide trends relating to production, import and export and includes specific information on fresh fruit and vegetable net supply and consumption trends for the EU28 and the different Member States. 


Findings from the latest Consumption Monitor show that the consumption of fresh fruit and vegetables in the EU28 stands at 386.96 g/capita/day in 2012. This is a decrease of 8.2% compared with 2011 and a decrease of 8.7% compared with the average of the years 2007-2011. It means that consumption in the EU28 remains under the recommendation of the World Health Organisation (WHO) to consume a minimum of 400 g of fresh produce per day. Out of the 28 member states of the European Union, 18 are below the level recommended by the WHO.


Per capita fruit consumption in the EU28 in 2012 stands at 167.62 g/capita/day. This is 11.8% less than in 2011 and 14.2% less than the average of the years 2007-2011. Per capita vegetable consumption in 2012 stands at 219.33 g/capita/day. This is 5.3% less than in 2011 and 4.0% less than the average of the previous five years.


"The Consumption Monitor shows that fresh fruit and vegetable consumption in the EU has further declined in 2012. The low consumption makes it urgent to do more to stimulate fresh fruit and vegetable consumption,” stated Philippe Binard, General Delegate of Freshfel.





Copies of the ‘Freshfel Consumption Monitor’ (157 pages) are available from the Freshfel Secretariat. Freshfel Members receive the report free of charge; non-members are asked to pay a price of €500. The document includes the following sections:

  1. total gross supply of fruit and vegetables in the EU-28 including trends in production, exports and imports of fruit and vegetables;
  2. a comparative review of consumption trends across the EU-28;
  3. a review of the total gross supply, trends in production, exports and imports of fruit and vegetables in the countries of the EU-28; and
  4. consumption trends in Norway, Switzerland and the USA.

You can order the “Freshfel Consumption Monitor 2013” by downloading the document below or by filling the electronic form. (All fields are mandatory)


» Freshfel Consumption Monitor 2013 - Printer friendly order form


Company / association / entity:
orders one electronic copy of the Freshfel Consumption Monitor 2013.

Please transfer the amount of 500€ net to the Freshfel Europe account:

BNP Paribas - Fortis Bank, Agence de Broqueville, 1200 Bruxelles, European Fresh Produce Association
account no. 210-0435011-18
IBAN BE50210043501118

Once the payment is received, a debit note will be sent out for accounting purposes.
The Monitor will be sent in a PDF file. Please indicate below the e-mail address to which the document should be sent.
Security code:

Fresh Quality Guide

Health in the workplace: European fresh fruit and vegetables charter

Freshfel Europe┬┤s Policy Meeting 2014  7th October 2014, Brussels

Freshfel Citrus Working Group